Outranking IBM: SEO and Content Strategy That Delivered $1.5MM in Leads
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By securing 40 Featured Snippets and ranking 175 keywords, we increased ConsenSys' organic visibility by 25%.
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Targeted content like use case pages, case studies, and white papers delivered $1.5MM in high quality leads.
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Collaborating with stakeholders and SMEs ensured technical accuracy and strong brand alignment.
Who
ConsenSys — The market-leader in blockchain technology infrastructure.
Overview
What
Crafting a content strategy to establish ConsenSys as the go-to for enterprise blockchain solutions.
At the time, ConsenSys was a well known as leader in blockchain technology infrastructure, enabling developers and enterprises to build decentralized web applications. My team was tasked with creating a marketing strategy to position ConsenSys as the leader in Enterprise Blockchain.
Strategy and Process
I joined a self-led, remote, cross-functional team that included an SEO specialist, PR manager, CRM strategist, and another writer. As the content lead, I contributed to:
Launching targeted use case pages for key industries such as financial services, supply chain, and healthcare
Producing SEO-optimized content through featured snippets, targeting high-value keywords, and implementing on-page SEO best practices
Collaborating with stakeholders and subject matter experts to ensure technical accuracy and alignment with brand messaging
Delivering diverse content across multiple formats and platforms, including gated assets, product collateral, blog posts, and other supporting materials to maximize engagement and impact
Supporting Media & Evergreen Content
To reinforce the brand’s authority and engage our target audience, I created a mix of evergreen content to deliver across multiple channels:
Umbrella Use Case Pages:
Case Studies:
EU Blockchain Observatory & Forum: Blockchain Case Study for the European Union
Project Khoka: Enterprise Ethereum Banking and Finance Case Study
White Paper:
Articles:
Real World Banking and Finance Case Studies with Enterprise Ethereum
This article generated over 25 high-quality backlinks and significant engagement across platforms, including 118 Facebook and 141 Twitter shares in the first week.
Outcomes
Impact:
175 Keywords ranked in Top 3 on Google (vs. IBM’s 59)
40 Featured Snippets secured in the Enterprise Ethereum section
25% Organic Visibility (vs. IBM’s 10%)
24k+ Organic Clicks to the Enterprise Ethereum section
$1.5MM in leads for the sales pipeline
54% of MQLs from organic traffic
This strategic initiative transformed ConsenSys’ market visibility and lead generation, cementing it as a leader in Enterprise Blockchain. If you're looking to achieve similar results through impactful content and SEO strategies, let's connect to explore how I can help you reach your business goals.