How a content-led strategy generated $1.5M in pipeline for ConsenSys

  • By securing 40 Featured Snippets and ranking 175 keywords, we increased ConsenSys' organic visibility by 25%.

  • Targeted content like use case pages, case studies, and white papers delivered $1.5MM in high quality leads.

  • Collaborating with stakeholders and SMEs ensured technical accuracy and strong brand alignment.

Who

ConsenSys — The market-leader in blockchain technology infrastructure.

Overview

What

Crafting a content strategy to establish ConsenSys as the go-to enterprise blockchain solution provider.

At the time, ConsenSys was a well known as leader in blockchain technology infrastructure, enabling developers and enterprises to build decentralized web applications. My team was tasked with creating a marketing strategy to position ConsenSys as the leader in Enterprise Blockchain.

Strategy and Process

Collaborating with a remote, cross-functional team, we developed a content strategy tailored for enterprise clients, leveraging technical SEO, on-page optimization, and strategic distribution.

Key steps included:

  • Conducting competitor analysis to identify high-demand keywords aligned with offerings.

  • Building a content cluster strategy to guide buyers through their journey.

  • Launching industry-specific use case pages across key verticals.

  • Connecting use case pages with supporting media like case studies, webinars, and blogs.

  • Optimizing legacy content for improved readability and conversions.

Evergreen Content

We created over 50 pieces of evergreen content to establish ConsenSys as a trusted resource for enterprise blockchain solutions.

Use Case Pages

The use case pages highlighted blockchain’s transformative potential across industries, including:

Case Studies

To build credibility, we showcased real-world blockchain applications through case studies, such as:

Articles & White Papers

White papers, such as Blockchain in Public Goods Allocation, and thought leadership articles like 6 Questions to Ask When Considering Blockchain Solutions for Enterprise, established ConsenSys as a thought leader.

Results

In just one year, our efforts delivered:

  • Increased organic visibility from 0% to 25%, outperforming IBM’s 10%.

  • Ranked 175 keywords in the top 3 Google positions (vs. IBM’s 59).

  •  Secured 41 Featured Snippets, ranking in position 0 for enterprise blockchain topics.

  • Generated 24,000+ organic clicks and over 1.1M impressions for the Enterprise Ethereum section.

  •  Achieved $1.5MM in sales pipeline leads, with organic traffic driving 54% of Marketing Qualified Leads (MQLs).

These achievements positioned ConsenSys as the leader in enterprise blockchain solutions, firmly outpacing its competitors.

Next
Next

63% more signups: Content-driven growth for ConsenSys