12x Organic Lead Growth: SEO and Content Strategy for Crypto Regulatory Compliance
-
Led the creation of over 150 pieces of content, transforming Notabene into an educational hub for crypto compliance, driving a 50x growth in non-branded traffic.
-
Managed seamless collaboration between SEO experts, content creators, and developers, resulting in a 12x uplift in demo conversions.
-
Implemented a robust, data-backed SEO strategy that secured 40+ featured snippets and 94 high-authority backlinks, significantly increasing domain authority and organic visibility.
Who
Notabene – A pioneering crypto regulatory compliance platform dedicated to helping businesses seamlessly meet global compliance standards.
Overview
What
Positioning Notabene as a trusted leader in crypto regulatory compliance by driving organic visibility, boosting traffic, and increasing lead generation.
Despite being a market leader in crypto regulatory compliance, Notabene struggled with organic visibility. Their main competitor consistently outranked them for key industry keywords, limiting inbound leads and diminishing their position as a thought leader. When I began working with Notabene, their primary keyword ranked on the third page of Google, while their competitor held the top spot.
Strategy and Process
To establish Notabene as a trusted educational resource and enhance organic traffic, I deployed a comprehensive content and SEO strategy to elevate the brand’s search rankings and drive lead generation. This strategy positioned Notabene as the go-to source for crypto regulatory compliance through the following efforts:
Created over 150 pieces of targeted content, including product pages, blog posts, and lead magnets, tailored to increase non-branded traffic and improve user engagement.
Managed the end-to-end content development process, aligning each piece with business goals, SEO best practices, and brand messaging.
Co-authored the “State of Crypto Travel Rule Compliance Report,” which secured 90+ backlinks from high-authority domains and was cited by the Financial Action Task Force.
Together with a technical SEO expert, we:
Orchestrated comprehensive keyword research and implemented advanced on-page SEO techniques to optimize content for key industry terms.
Implemented schema markup across the site, resulting in over 40 featured snippets and improving SERP visibility.
Developed a robust internal linking strategy that elevated product-related pages, boosting their rankings.
Multi-Format Content Distribution:
To maximize content reach, I repurposed key pieces across multiple formats, including:
Blog posts focused on crypto compliance and jurisdiction-specific regulations.
Landing pages and lead magnets, designed to drive conversions and engage a wider audience.
Evergreen Content
I spearheaded the creation of a suite of evergreen content that strengthened Notabene's authority and deeply engaged its target audience:
Product-Focused Pages:
Developed in-depth pages detailing Notabene’s core products and use cases optimized for high-conversion keywords, driving increased traffic and engagement from crypto-native developers and regulators.I also created regular product update pages to support these pages, ensuring ongoing visibility and engagement with crypto-native developers and regulators.
Industry Blog Posts:
Produced detailed, non-branded content focused on crypto compliance and regulatory updates, positioning Notabene as a thought leader in the space and expanding its organic reach.Lead Magnet Report:
Co-authored the widely cited “State of Crypto Travel Rule Compliance Report,” a key industry resource that became instrumental in driving leads and solidifying Notabene’s thought leadership.
Impact
Our data-driven SEO and content strategy directly contributed to the following:
12x uplift in “Book a Demo” conversions, with organic traffic accounting for 55.4% of all demos booked.
6.5x increase in organic traffic, significantly improving Notabene’s visibility in search results.
50x increase in non-branded traffic, driving new visitors through targeted content and SEO efforts.
Secured 40+ featured snippets for critical product and industry-related keywords, enhancing Notabene’s visibility among developers and regulators.
Attracted 94 new backlinks from high-authority domains, boosting domain authority and improving search rankings.
This project solidified Notabene’s position as a trusted educational resource, driving significant growth in organic traffic, leads, and closed deals.