How Thought Leadership and SEO Drove $1.2M in Influenced Revenue for Crypto Compliance SaaS
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Positioned Notabene as a thought leader, with our compliance report cited by the FATF, the global standard-setting body, further solidifying industry authority.
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Implemented targeted SEO techniques that boosted visibility and attracted high-quality leads through organic search.
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Developed gated and ungated content across multiple formats, driving engagement and conversions at various customer journey stages.
Overview
Who
Notabene – A leading crypto compliance platform helping businesses meet regulatory requirements, including the Travel Rule, with secure tools for compliant virtual asset transfers.
Task
What
Position Notabene as a thought leader in crypto compliance and drive revenue through strategic organic content initiatives.
Create the industry's first public study on crypto regulatory compliance to establish credibility and convert traffic into leads.
Strategy & Process
To achieve these objectives, I worked closely with subject matter experts and various teams on the following initiatives:
Industry Survey: Created a survey to assess the current state of Travel Rule readiness and identify key obstacles in the adoption process.
Report Creation: Co-authored The State of Crypto Travel Rule Compliance Report 2022, providing a comprehensive analysis of the adoption stages, challenges, and actionable recommendations for compliance professionals.
Gated Content: Developed jurisdiction-specific guides, compliance tips, and articles to drive traffic to the main report and capture leads.
SEO & Lead Capture: Optimized all content and leveraged gated download forms to turn high-traffic pages into lead generators.
PR & Outreach: Collaborated with an PR agency to launch the report, leveraging media outlets to increase reach and drive downloads from target accounts.
Evergreen Content
To maximize the impact of the report, I created a variety of supporting content, including:
Comprehensive Jurisdiction Guides on Travel Rule Adoption
Blog Posts Detailing the Pitfalls of Travel Rule Compliance
Content Pages on Key Compliance Issues
Impact
We launched The State of Crypto Travel Rule Compliance Report in early 2022, with results measured at the end of the year. By that time, our strategy had directly contributed to:
Influenced $1.2M in revenue from closed deals with individuals who interacted with or downloaded the report.
688 downloads, including 39 from high-value accounts like Deutsche Bank, Coinbase, and Standard Chartered Bank.
A citation by FATF in its June 2022 Targeted Update on Virtual Asset Standards.
This comprehensive approach not only positioned Notabene as a thought leader but also provided proprietary data and actionable solutions to address key regulatory challenges, ultimately driving $1.2M in influenced revenue.