Boosting Downloads by 63%: Content Distribution Strategy for Blockchain Finance
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Revamped the case study by simplifying jargon, highlighting key developments, and improving visual clarity, making complex concepts accessible to a wider audience.
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Repurposed the case study into a PDF, blog posts, and social media content, leading to a 63% increase in downloads and wider audience reach.
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Used LinkedIn to reach decision-makers in the commodity trade finance sector, boosting visibility and engagement across key industry platforms.
Who
komgo – Finance trade finance platform for financial institutions and corporates
Overview
What
Establishing komgo as a leader in blockchain-powered trade finance.
At the time, blockchain technology for commodity trade finance was in its infancy, meaning there was little awareness and understanding within the industry. komgo had a limited digital presence, with only an internally shared case study highlighting its offerings. To build awareness, the company needed clear, engaging content that could convey the benefits of blockchain technology in trade finance and help establish credibility. I was tasked with driving awareness and engagement using this case study as the foundation.
Strategy and Process
To address this challenge and align with business objectives, I focused on:
Content Overhaul: Simplified the content by removing redundant text and jargon while highlighting key developments and innovations in blockchain-powered trade finance.
Visual Enhancements: Collaborated closely with the design team and internal stakeholders to create engaging visuals, including comparison diagrams, icons, and more white space, ensuring technical details were clear and visually appealing.
SEO Optimization: Optimized headers and subheadings for SEO and integrated strategic keywords to improve search visibility, ensuring the content ranked better on search engines.
Multi-Format Distribution: Repurposed the case study into a downloadable PDF, blog posts, landing pages, and social media content to reach a broader audience across multiple platforms.
Supporting Media & Evergreen Content
To reinforce komgo’s authority in the industry and engage the target audience, I created a multi-channel content strategy, with materials helped build awareness and credibility, driving audience engagement and moving prospects through the sales funnel, including:
Umbrella Use Case Page: Developed a Blockchain in Financial Services page to provide a high-level overview of how blockchain technology is transforming the financial industry. This page emphasized how blockchain generates new revenue, improves efficiency, enhances the end-user experience, and reduces risk in business operations.
The financial industry is recognizing the transformative impact of blockchain technology on generating new revenue, delivering process efficiency, improving end-user experience, and reducing risk in business operations.
Revamped Case Study: Highlighted komgo’s success in modernizing commodity trade finance through blockchain, including a detailed before-and-after comparison of processes.
Social Media Posts: Developed social media content tailored for LinkedIn, targeting decision-makers in the commodity trade finance sector, as well as concise, impactful posts for Twitter.
Blog Posts & Landing Pages: Created blog posts and dedicated landing pages to engage audiences and generate leads.
Blog Post: komgo’s Blockchain Trade Finance Platform
Landing Page: komgo: Blockchain Case Study for Commodity Trade Finance
Impact
63% increase in case study downloads
Improved readability and engagement, making blockchain in trade finance accessible to a wider audience
Enhanced brand visibility in the financial sector, positioning komgo as a leader in blockchain trade finance
Scalable content and design framework for future updates
These results helped establish komgo as an industry thought leader, driving awareness and engagement in blockchain-powered commodity trade finance.