What I Do

Editorial-grade content for crypto & compliance teams.

Three engagements for crypto and compliance teams that need strategic content, regulatory accuracy, and writing that earns trust.

Engagement Types

Retainer · Project

Industries

Crypto · DeFi · RegTech · Fintech

Availability

Limited engagement capacity

Three ways to work together.

Every engagement begins with a discovery call to understand your goals, content maturity, and business priorities. Together, we’ll identify the engagement that creates the greatest impact.

01

Retainer

Monthly

Crypto Compliance Content Strategy

A monthly strategic partnership for crypto and compliance companies that need consistent content aligned with business goals, search visibility, and pipeline growth.

Editorial calendar

4–6 long-form pieces / mo

Legal-review-ready drafts

Internal linking & topical maps

AEO formatting

Legal-review-ready drafts

  • Format Monthly retainer
  • Commitment 4-month minimum
  • Starts at $XX/ mo
  • Best for Series A–C teams

02

Retainer

Monthly

Thought Leadership Ghostwriting

A repeatable ghostwriting system that transforms one monthly conversation into thought leadership that sounds like you and builds long-term credibility.

Voice discovery sprint

2–3 essays / mo

Op-ed placement support

LinkedIn cadence

Quote & PR sourcing

Legal-review-ready drafts

  • Format Monthly retainer
  • Commitment 3-month minimum
  • Starts at $XX/ mo
  • Best for Founders & CXOs

03

One-off project

4–8 weeks

Content Audit & AEO Foundation

A focused engagement that audits your existing content, identifies what’s preventing AI visibility, and delivers a prioritized roadmap before you invest in AEO execution.

Content audit

AI citation readiness

90-day roadmap

Executive strategy session

Topic opportunity map

Legal-review-ready drafts

  • Format One-off project
  • Timeline (Audit) 2-week
  • Timeline (Roadmap) 90-days
  • Starts at From $X
  • Best for Teams preparing for AEO

Compare Engagements

Which one fits where you are.

Content StrategyGhostwritingAudit & AEO
EngagementMonthly retainerMonthly retainerOne-off project
Primary outputLong-form articlesBylined essaysAudit + roadmap
VoiceBrand / editorialPersonal bylineN/A — strategic
Best stageSeries A–CFounder-ledPre-retainer diagnostic
Typical timeline3+ months6+ months2-week audit + 90-day roadmap
Starting investment$XX / mo$XX / mo$XX fixed
Content Strategy
EngagementMonthly retainer
Primary outputLong-form articles
VoiceBrand / editorial
Best stageSeries A–C
Typical timeline3+ months
Starting investment$XX / mo
Ghostwriting
EngagementMonthly retainer
Primary outputBylined essays
VoicePersonal byline
Best stageFounder-led
Typical timeline6+ months
Starting investment$XX / mo
Audit & AEO
EngagementOne-off project
Primary outputAudit + roadmap
VoiceN/A — strategic
Best stagePre-retainer diagnostic
Typical timeline2-week audit + 90-day roadmap
Starting investment$XX fixed
“I had the pleasure of collaborating with Lesa on several Notabene & VASPnet partnership initiatives. She has an impressive skill for creating content that simplifies complex topics, elevating the standard in the crypto regulatory compliance space. Lesa has been a valued partner throughout our collaborations, and working with her has been truly rewarding.”

Niel Samtani | CEO @ VASPnet

Let’s Talk

Not sure which engagement is right for your team?