Case Studies

Content that moves pipelines and builds authority.

Content strategy that drives pipeline, and earns authority in technical categories where pipeline isn’t the metric that matters.

13+ Years

Writing for regulated companies

$1.5M+

Pipeline influenced

12×

SEO growth achieved

Pipeline & Lead Generation

Content built to generate measurable business outcomes.

Some engagements were designed to influence pipeline, improve search visibility, and support revenue growth. These projects are measured through commercial performance rather than content output.

US$1.5M in Leads for ConsenSys

See how an SEO content strategy generated $1.5M in pipeline for ConsenSys through technical SEO, thought leadership, and evergreen content.

63% more signups: ConsenSys

Discover how a finance content strategy increased downloads by 63% for ConsenSys through targeted distribution and technical content.

12x SEO growth: Notabene

Crypto Compliance SEO case study showing how strategic content helped Notabene achieve 12x organic growth and accelerate product adoption.

$1.2M in revenue: Notabene

See how a crypto content strategy combining SEO and thought leadership influenced $1.2M in revenue for Notabene, including a FATF-cited report.

“I had the pleasure of collaborating with Lesa on several Notabene & VASPnet partnership initiatives. She has an impressive skill for creating content that simplifies complex topics, elevating the standard in the crypto regulatory compliance space. Lesa has been a valued partner throughout our collaborations, and working with her has been truly rewarding.”

Niel Samtani | CEO @ VASPnet

"Lesa is on the of the best content writers I have ever worked with. Dedicated, pro-active and with a great eye for SEO. She was instrumental for our SEO success on the several enterprise blockchain and editorial initiatives. I highly recommend working with her.”

Victoria Olsina | Web3 SEO & Growth Consultant

“Lesa is an expert content marketer and experienced SEO strategist who is a true artist when it comes to planning and carrying out effective marketing strategies for clients. She’s incredibly efficient with a gift for delivering tech-heavy content in a concise B2B or B2C format that will drive views, leads, and conversions. More importantly, Lesa is one of the most optimistic, compassionate, and down to earth human beings that I have ever worked with. Best of all, she’s a Trekkie.”

Mason Nystrom | Former Content Marketer @ ConsenSys

TECHNICAL AUTHORITY & ECOSYSTEM POSITIONING

Not every engagement is measured in revenue.

Some projects exist to educate emerging markets, strengthen technical positioning, and establish authority inside complex ecosystems where long-term trust matters more than short-term conversions.

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Whether your goal is pipeline growth, executive thought leadership, or technical authority, we’ll find the engagement that fits where your team is today.