About · Lesa Moné
A fractional content strategist for crypto compliance and regulated Web3.
13+ years of content strategy for blockchain and fintech brands — ConsenSys, Notabene, MakerDAO, NEAR, Nethermind. I turn intricate regulatory topics into editorial systems that build category authority and generate pipeline.
Origin story
Why regulated Web3.
I spent the last decade inside the companies writing the rulebook for crypto compliance — ConsenSys, Notabene, MakerDAO — translating Travel Rule, AML, and regulatory frameworks into content that compliance officers, product teams, and regulators could actually use.
Regulated Web3 is a category where trust is the product. Generic content marketing doesn’t survive contact with a compliance officer, and AI-generated slop doesn’t survive contact with a regulator. My focus is narrow on purpose: I work only with teams selling into that environment, so every asset is sourced by a human, interviewed by a human, and signed by a human.
Past clients & collaborators
Speaking & Publications
Selected talks and bylines.
Content strategy for regulated Web3
The State of Crypto Travel Rule Compliance
How I work
Three non-negotiables.
Sourced by a human
Every asset starts with an interview or a subject-matter conversation — never a prompt.
Written by a human
No AI-generated body copy. Regulators, compliance officers, and Google’s helpful-content signals all know the difference.
Signed by a human
Bylines are real, credentialed, and defensible. That’s what makes content credible in a regulated category.