About · Lesa Moné
A fractional content strategist for crypto compliance and regulated Web3.
13+ years of content strategy for blockchain and fintech brands: ConsenSys, Notabene, MakerDAO, NEAR, Nethermind. I turn intricate regulatory topics into editorial systems that build category authority and generate pipeline.
Origin story
Why regulated Web3.
I spent the last decade inside the companies writing the rulebook for crypto compliance, including ConsenSys, Notabene and MakerDAO, translating Travel Rule, AML, and regulatory frameworks into content that compliance officers, product teams, and regulators could actually use.
Regulated Web3 is a category where trust is the product. Generic content marketing doesn’t survive contact with a compliance officer, and AI-generated slop doesn’t survive contact with a regulator. My focus is narrow on purpose: I work only with teams selling into that environment, so every asset is sourced by a human, interviewed by a human, and signed by a human.
Past clients & collaborators
Speaking & Publications
Selected talks and bylines.
Content strategy for regulated Web3
The State of Crypto Travel Rule Compliance
How I work
Three non-negotiables.
Sourced by a human
Every asset starts with an interview or a subject-matter conversation, never a prompt.
Written by a human
No AI-generated body copy. Regulators, compliance officers, and Google’s helpful-content signals all know the difference.
Signed by a human
Bylines are real, credentialed, and defensible. That’s what makes content credible in a regulated category.