Case Study · ConsenSys

How content strategy boosted product signups by 63% for ConsenSys.

Content Revamp for Readability

Revamped the case study by simplifying jargon, highlighting key developments, and improving visual clarity, making complex concepts accessible to a wider audience.

Multi-Format Distribution Increases Engagement

Repurposed the case study into a PDF, blog posts, and social media content, leading to a 63% increase in downloads and wider audience reach.

Targeted Outreach on LinkedIn

Used LinkedIn to reach decision-makers in the commodity trade finance sector, boosting visibility and engagement across key industry platforms.

Overview

The mandate.

Who

komgo – Finance trade finance platform for financial institutions and corporates.

What

Establishing komgo as a leader in blockchain-powered trade finance.

Task

Building awareness and engagement using an internally circulated case study as the foundation.

Strategy & Process

How we got there.

At the time, blockchain for commodity trade finance was still emerging, with limited industry awareness. komgo’s digital presence was minimal, relying on a singular case study. To address this challenge and align with business objectives, I carried out:

Content Overhaul

Simplified the content by removing redundant text and jargon while highlighting key developments and innovations in blockchain-powered trade finance.

Visual Enhancements

Collaborated closely with the design team and internal stakeholders to create engaging visuals, including comparison diagrams, icons, and more white space, ensuring technical details were clear and visually appealing.

SEO Optimization

Optimized headers and subheadings for SEO and integrated strategic keywords to improve search visibility, ensuring the content ranked better on search engines.

Multi-Format Distribution

Repurposed the case study into a downloadable PDF, blog posts, landing pages, and social media content to reach a broader audience across multiple platforms.

Supporting Media

A multi-channel editorial system.

To reinforce komgo’s authority in the industry and engage the target audience, the program included four editorial pillars, each one reinforcing the others across the funnel.

Umbrella Use Case Page

Developed a Blockchain in Financial Services page to provide a high-level overview of how blockchain technology is transforming the financial industry. This page emphasized how blockchain generates new revenue, improves efficiency, enhances the end-user experience, and reduces risk in business operations.

Revamped Case Study

Refreshed komgo’s flagship case study to highlight success in modernizing commodity trade finance through blockchain, with a clear before-and-after comparison of processes.

Social Media Posts

Developed social media content tailored for LinkedIn, targeting decision-makers in the commodity trade finance sector, as well as concise, impactful posts for Twitter.

Blog Posts & Landing Pages

Created blog posts and dedicated landing pages to engage audiences and generate leads.

Blog Post: komgo’s Blockchain Trade Finance Platform.

Case Study Landing Page: komgo: Blockchain Case Study for Commodity Trade Finance.

The financial industry is recognizing the transformative impact of blockchain technology on generating new revenue, delivering process efficiency, improving end-user experience, and reducing risk in business operations.

Impact

What the program delivered.

63%

Case study downloads

Lift in downloads after the content revamp and distribution push.

Editorial formats

PDF, blog, landing pages, and social, one asset, four channels.

Trade finance authority

Established komgo as a category leader in blockchain trade finance.

100%

Internal → external

Turned a private case study into a public demand engine.

This campaign positioned komgo as an industry thought leader, significantly boosting awareness, downloads, and engagement from a previously manually distributed case study.

“Lesa is an expert content marketer and experienced SEO strategist who is a true artist when it comes to planning and carrying out effective marketing strategies for clients. She’s incredibly efficient with a gift for delivering tech-heavy content in a concise B2B or B2C format that will drive views, leads, and conversions. More importantly, Lesa is one of the most optimistic, compassionate, and down to earth human beings that I have ever worked with. Best of all, she’s a Trekkie.”

Mason Nystrom | Former Content Marketer @ ConsenSys

“Lesa is a phenomenal content writer and marketing strategist. She effectively executes research, content creation, online optimization, and proofing down to the most minute detail. Working with her has been a great experience. She is productive, collaborative, and helpful beyond the scope of what she is asked. I highly recommend her for content marketing.”

Nicole Adarme | Product Marketing Director @ Consensys

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