Case Study · ConsenSys

How a content-led strategy generated US$1.5M in pipeline for ConsenSys.

SEO-Optimized Driven Visibility

By securing 40 Featured Snippets and ranking 175 keywords, we increased ConsenSys’ organic visibility by 25%.

Multi-Funnel Content Strategy

Targeted content like use case pages, case studies, and white papers delivered $1.5MM in high quality leads.

Stakeholder Collaboration Ensures Accuracy

Collaborating with stakeholders and SMEs ensured technical accuracy and strong brand alignment.

Who

ConsenSys, the market leader in blockchain technology infrastructure, powering wallets, developer tools, and enterprise-grade Ethereum products.

What

A long-form, SEO-driven content strategy designed to establish ConsenSys as the go-to enterprise blockchain solutions provider across regulated industries.

Overview

The challenge.

At the time, ConsenSys was a well known as leader in blockchain technology infrastructure, enabling developers and enterprises to build decentralized web applications. My team was tasked with creating a marketing strategy to position ConsenSys as the leader in Enterprise Blockchain.

Strategy & Process

How we got there.

Collaborating with internal subject-matter experts, we developed a content strategy mapped to enterprise blockchain SEO, category exploration, and technology distribution.

Competitor & keyword analysis

Conducting competitor analysis to identify high-demand keywords aligned with offerings.

Go-to-market content strategy

Building a content cluster strategy to guide buyers through their journey.

Industry-specific use-case pages

Launching industry-specific use case pages across key verticals.

Supporting editorial system

Connecting use case pages with supporting media like case studies, webinars, and blogs.

Legacy content optimization

Optimizing legacy content for improved readability and conversions.

Evergreen Content

Editorial assets that still rank today.

We created over 50 pieces of evergreen content to establish ConsenSys as a trusted resource for enterprise blockchain solutions.

The use case pages highlighted blockchain’s transformative potential across industries, including:

To build credibility, we showcased real-world blockchain applications through case studies, such as:

White papers, such as Blockchain in Public Goods Allocation, and thought leadership articles like 6 Questions to Ask When Considering Blockchain Solutions for Enterprise, established ConsenSys as a thought leader.

This article generated over 25 high-quality backlinks and significant engagement across platforms, including 118 Facebook and 141 Twitter shares in the first week.

Results

In just one year, our efforts delivered:

25%

Organic visibility

Up from 0%, outpacing IBM’s 10%.

175

Top-3 keywords

Ranked on page one vs. IBM’s 59.

Featured Snippets

Position-zero on enterprise blockchain topics.

24K+

Organic clicks

Over 1.1M impressions on Enterprise Ethereum.

$1.5MM

Pipeline leads

Organic traffic drove 54% of MQLs.

Enterprise authority

Outpaced direct competitors in category share.

These achievements positioned ConsenSys as the leader in enterprise blockchain solutions, firmly outpacing its competitors.

“Lesa is an expert content marketer and experienced SEO strategist who is a true artist when it comes to planning and carrying out effective marketing strategies for clients. She’s incredibly efficient with a gift for delivering tech-heavy content in a concise B2B or B2C format that will drive views, leads, and conversions. More importantly, Lesa is one of the most optimistic, compassionate, and down to earth human beings that I have ever worked with. Best of all, she’s a Trekkie.”

Mason Nystrom | Former Content Marketer @ ConsenSys

“Lesa is a phenomenal content writer and marketing strategist. She effectively executes research, content creation, online optimization, and proofing down to the most minute detail. Working with her has been a great experience. She is productive, collaborative, and helpful beyond the scope of what she is asked. I highly recommend her for content marketing.”

Nicole Adarme | Product Marketing Director @ Consensys

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